The Bose brand is famous worldwide for its high-quality products and innovative technology. Bose Sleepbuds were also included in its unique products that are used for better sleep. Notwithstanding the initial motivation and promising possibility, Bose declared discontinuing Sleepbuds in October 2019—this news shocked and disappointed many fans.
Bose Sleepbuds
The Bose Sleepbuds are specially designed to get peaceful sleep which is very helpful for the users for asleep and avoiding disturbance like noise. Sleepbuds do not provide music or audio streams like headphones and earphones. It has preloaded a collection of smooth sounds like nature sound or white noise which is specially manipulated to avoid unnecessary noise like traffic noise, snoring, or noisy neighbors.
The Bose Sleepbuds are specifically made to help you sleep soundly. Sometimes, many sounds cause problems for you and interrupt your sleep. In this situation, Bose Sleepbuds are a good option for you. The design of earbuds is small and comfortable with wire freedom features which is very valuable in the sleep technology market.
Reasons for Discontinuation
There are many reasons, why Bose Sleepbuds are discontinued even after getting strong initial interest and innovation concepts.
- Battery Performance Issues: The most important factor behind its discontinuation is battery performance. According to the user’s feedback, Bose Sleepbuds are not completely charged or discharged rapidly. In its manufacturing, Bose used silver-zinc batteries which were new in the market and had faced unforeseen challenges.
- Durability Concerns: Durability is another challenge for Bose Sleepbuds users. The durability of Bose Sleepbuds was not good and some users had experienced this problem. Durability is a very important factor for every device which explains the device’s longevity and Bose Sleepbuds were not good in this feature.
- Cost vs. Performance: Bose Sleepbuds were a premium product at that time with a price is around $249. The cost of every product explains product performance and the brand’s reputation. However, its issue and bad performance disappointed the users and inspired the concept that this product did not provide value for money.
- Technological Limitations: The technology used in the sleep industry was very innovative but still had some limitations. The decision to provide unique content of sound instead of using pre-loaded audio was a restriction for some users. For the seek of comfort, limitations in its weight and size affected its performance, particularly in its battery life and audio quality.
Bose’s Response and Support
To reduce the Bose Sleepbuds complaints, Bose provided full refunds to the users and ensured continued help for existing users. The company launched a series of firmware updates to solve problems but due to its continued complaints and issues, they made the decision to discontinue.
Bose stated disappointment in the statement and ensured to make their products better. The company comforts their customers or users that they will avoid these types of mistakes and try to make products better than before.
The Future of Sleep Technology
The Discontinuation of Bose Sleepbuds represented the importance of the development of sleep technology. This product cannot fulfill the user’s expectation but it brightened the solutions to improve sleep technology quality for the coming market especially for closely interacting user’s products for extended periods.
The company and the wider industry provide a good learning opportunity from Bose Sleepbuds attempt. It played an important role in enhancing the potential audio product specialization. It also impacted the reliable development of the company and its consumer products or electronics. In this way, rigid testing significance was also increased.